Product Headline
This lip gloss packaging brings a new visual element to its opening gesture. It is crafted with a double thread design in both the cap and the bottle that creates a smooth, playful “threading” experience when opening and closing, which adds to the packaging’s visual appeal. This double thread design features texture in both the cap and the bottle for them to interlock with each other as the gloss is opened or closed. The mono-material design is made from PET, which is among the most recyclable plastics, enhancing the design’s sustainability.
Product description
Featuring an innovative double thread design in both the cap and bottle, the Pure Essence Lip Gloss reimagines the opening gesture of a traditional lip gloss, providing a never-before guided threading experience that is playful, smooth, and seamless. The exposed thread design itself creates a unique visual element and can be easily integrated into any brand. Without any compromise to recyclability, the Pure Essence Lip Gloss features a mono-material PET design, making it the perfect sustainable upgrade for lip gloss packaging.
Claims & Benefits
Innovative mono-material design that is easy to recycle. The unique opening gesture adds something new to the typical mundane lip gloss user experience.
Technical details
The two-way thread system is an innovative design featuring a thread in both the bottle and inner cap, providing a super smooth, guided threading experience, as well as an inviting and iconic visual element.
The mono-material design of the Pure Essence Lip Gloss utilizes PET, one of the most recyclable plastics, and is considered to be widely accepted in most recycling streams.
What sets your product apart and why is it innovative?
The Pure Essence Lip Gloss stands out from the never-changing lip gloss packaging options on the market by reinventing the opening gesture. Unlike many other typical lip gloss products, the Pure Essence Lip Gloss features an innovative double thread design in both the cap and the bottle, providing a never-before guided threading experience that is smooth and playful. Without compromising sustainability, the exposed thread design creates a unique visual icon.
How does your product meet the evaluation criteria of its category?
The Pure Essence Lip Gloss features an innovative, patent-pending double thread design that reimagines the opening gesture of a traditional lip gloss component to provide a truly unique user experience and visual aesthetic.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
HCT is dedicated to building the largest sustainable stock packaging library in the industry. 100% of new tools abide by our sustainability criteria that is part of our Eco Modern Approach program. The program criteria focuses on components that are designed for recycling, utilize PCR material, Bio Sourced material, and refillable and reusable components.
