CHROMAVIS FAREVA
MORPHIX Waterproof Loose Powder Foundation
Presented as an industry-first, this loose powder foundation is waterproof. This is thanks to Chromavis Fareva’s VeilCoat technology, which allows the product to transform from a fine powder to a creamy texture on the skin, which then leaves a waterproof, imperceptible film. VeilCoat’s triple-layered, water-repellent finish coats each particle within the formulation for adherence, long wear, and a perfect finish under different environmental conditions. A jet mill process, as part of the formulation, enhances the technology's effectiveness, optimizing particle size for a smoother application and uniform coverage. This process also offers control over pigment dispersion and coating, meaning that a wide spectrum of shades can be created to enhance different skin tones. The product is made with 85% natural origin ingredients.
Stand Number: A24-B23 Hall: 15
Questo prodotto è un finalista nella categoria Make Up Formula di Cosmopack 2024
Product Headline
Presented as an industry-first, this loose powder foundation is waterproof. This is thanks to Chromavis Fareva’s VeilCoat technology, which allows the product to transform from a fine powder to a creamy texture on the skin, which then leaves a waterproof, imperceptible film. VeilCoat’s triple-layered, water-repellent finish coats each particle within the formulation for adherence, long wear, and a perfect finish under different environmental conditions. A jet mill process, as part of the formulation, enhances the technology's effectiveness, optimizing particle size for a smoother application and uniform coverage. This process also offers control over pigment dispersion and coating, meaning that a wide spectrum of shades can be created to enhance different skin tones. The product is made with 85% natural origin ingredients.
Product description
MORPHIX stands out as the market's first waterproof loose powder foundation. Engineered with VeilCoat technology this formula sets a new standard for innovation by enabling a seamless transition from a fine powder to a creamy texture, leading up to a waterproof imperceptible film. This innovative formula challenges traditional loose powder limitations, providing long-lasting, moisture-resistant coverage.
VeilCoat technology is key to MORPHIX's performance, applying a triple-layered, water-repellent coating to each particle within the formulation. This ensures unparalleled adherence, long wear, and a flawless finish under various conditions.
Claims & Benefits
• First Waterproof Loose Powder Foundation: Thanks to the groundbreaking VeilCoat technology, enabling a triple-layered, water-repellent formula coating.
• Transforming Formula with Superior Adherence: Transitions from a lightweight powder to a creamy, waterproof veil, offering unprecedented texture and makeup result.
• Long-Lasting, Waterproof and Sweatproof Makeup Result: Designed for durability, it remains flawless and resistant to water and moisture, perfect for all-day wear.
• Inclusive Shade Range: The innovative formula supports the widest spectrum of colors, providing a perfect match for every skin tone.
Technical details
VeilCoat technology serves as the foundation of MORPHIX, employing an advanced, water-repellent, triple-layer coating on both pigments and all formula particles. This cutting-edge technique enables a transformative experience: from a fine, loose powder to a luxurious, waterproof cream upon application, redefining expectations for foundation efficacy.
The incorporation of a jet mill process in the formulation enhances the technology's effectiveness, optimizing particle size for a smoother application and ensuring uniform coverage. This process not only amplifies MORPHIX’s sensory appeal but also improves its coverage capabilities and resistance against water and moisture, introducing a new standard for loose powder foundations.
This innovative manufacturing process enables precise control over pigment dispersion and coating, allowing for the development of a spectrum of colors that accurately match and enhance natural skin tones.
MORPHIX showcases an innovative blend of 85% natural origin ingredients, ensuring both our commitment to sustainability and exceptional performance, proving that environmental responsibility and high-quality cosmetics can coexist seamlessly.
Launch planned at Cosmoprof Worldwide Bologna 2024.
Launch date
03/21/2024
Price List, Target Consumer & Market Segments
MORPHIX is strategically positioned within the premium quality segment of the makeup market, catering to discerning consumers who prioritize innovation, performance, and inclusivity in their beauty products. Its advanced formulation, offering superior coverage and unparalleled waterproof protection, sets a new standard for foundation excellence. Designed for individuals leading active lifestyles and those who demand flawless makeup under any conditions, MORPHIX also commits to inclusivity with a comprehensive shade range. This approach not only underscores our dedication to high-quality, advanced cosmetics but also aligns with the expectations of a sophisticated consumer base seeking premium beauty solutions.
Website and Social Channel/s
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What sets your product apart and why is it innovative?
MORPHIX redefines the boundaries of foundation technology as the industry's first waterproof loose powder foundation, a testament to innovation in a category ripe for revolution. Its introduction of VeilCoat technology represents a groundbreaking development, offering a seamless transition from a fine, loose powder to a creamy, waterproof veil upon application. This transformative ability is unparalleled, challenging conventional makeup formulations and providing users with a novel solution for long-lasting, moisture-resistant coverage.
MORPHIX stands out for its commitment to superior performance, inclusivity with an extensive shade range, and a unique approach that combines the benefits of powder and cream foundations into one. It's this blend of innovation, functionality, and dedication to meeting diverse consumer needs that sets MORPHIX apart, making it a deserving finalist.
How do you promote your product on multiple channels?
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How does your product meet the evaluation criteria of its category?
• Unicity/Originality of the Formulation: MORPHIX introduces an original formulation that distinguishes itself by being the first to offer waterproof protection in a loose powder foundation, employing VeilCoat technology for a unique, transformative texture.
• Innovation: The development of VeilCoat technology, enabling a powder-to-cream transition and waterproof finish, marks a significant innovation in makeup formulation, challenging existing product offerings and setting new industry standards.
• Performance/Functionality: MORPHIX excels in performance, providing unparalleled coverage that withstands moisture, ensuring a flawless finish in any condition. Its ability to offer seamless, durable coverage while being easy to apply underscores its functional innovation.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
As cosmetic contract manufacturer, Chromavis combines bold and constant innovation with the utmost commitment to providing solutions that promote significant, lasting, and positive change for people and the environment. Our focus has been to offer responsible products, working on innovative environmentally conscious formulations, selecting responsibly-sourced raw materials, reducing energy consumption and waste during the production process, and choosing increasingly sustainable packaging.
Patents
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Certifications
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Timeline
27 November 2023
Apertura iscrizioni
12 Febbraio 2024
Chiusura iscrizioni
29 Febbraio 2024
Annuncio finalisti
18 Marzo 2024
Scadenza ricezione dei prodotti inviati a Cosmoprof
22 Marzo 2024
Cosmoprof Awards Ceremony