Questo prodotto è un vincitore nella categoria Packaging: Design & Materials di Cosmopack 2024
Product Headline
This kit exhibits a number of different packaging solutions that brands can employ to make their cosmetic products more accessible to consumers with mobility difficulties. Among the kit’s components is Soft Prehension, a PP container with a soft-touch finish for an ergonomic opening. The container is printed with CyR.U.S. raised symbols, which help those who are visually impaired to understand the product. The Adaptive Sleeve is a brush handle that is sensitive to pressure, making it easy to grab for those with prosthetics or limited finger mobility; Grip & Glow is a silicone or rubber component that enhances the user’s grip, helping with stability and making it easier for those with limited grip to pick up a product; and Infinite Ring is a silicone, rubber, or elastomer accessory designed for single-finger manipulation, with wings for use with the mouth or teeth to aid positioning. The elements of the kit feature a ball-and-socket joint for easy adjustment and modular, interchangeable components that attach to products with magnets.
Product description
FR.HANDLY aims to inspire cosmetic brands to approach accessibility in cosmetic products from a different perspective. Until now, brands have only been able to solve the problem through design, with high investment costs and difficulties in aligning with the brand image. FR.HANDLY, explores what already exists in the cosmetics industry and transforms it into alternative solutions, playing with finishes that improve grip, decorations made with Braille, the use of CyR.U.S. technology labels; different materials and technologies that improve product performance. FR.HANDLY is a step towards a new approach to develop cosmetic packaging that is increasingly accessible and inclusive
Claims & Benefits
The FR.HANDLY kit offers numerous functional and ergonomic advantages to improve the usability and performance of packaging for all consumers. In fact, it is aimed at all brands that want to make their products more accessible. By putting the human experience first, this initiative is an inspiration for brands that want to improve user accessibility for a more inclusive society.
Finally, it enhances and improves the aesthetics of mobility aids, thus eliminating the aesthetic gap, the visual barrier created by disability.
Technical details
FR.HANDLY accessory kit shows four innovative solutions :
"Soft Prehension": is a PP container with a soft-touch finish that enhances an ergonomic opening. Combined with the symbol print by CyR.U.S. technology to identify the content of the product, making it easy to use even for who is visually impaired.
"Adaptive Sleeve": Utilizing extruded handle technology, this brush handle is sensitive to pressure, making it easy to grab for individuals with prosthetics or limited finger mobility.
"Grip & Glow": A silicone or rubber component that helps stabilize the surface of the pack, making it easier for users with limited grip to pick up the product without slipping or falling.
"Infinite Ring": A silicone, rubber or elastomer accessory designed for single-finger manipulation, with wings for possible use with the mouth or teeth to aid positioning.
"LIFT (Limitless Inclusivity Freedom Tool)": Extends the reach of the hand or arm with a handle that can be grasped from either outside or inside the central ring. Features a ball-and-socket joint for easy adjustment and modular, interchangeable components that attach with magnets for convenience.
Together, our innovations aim to improve the accessibility and usability of beauty products for people with disabilities.
Price List, Target Consumer & Market Segments
The aim of this kit is 'No Target'. The aim of this project is to inspire and demonstrate that all brands can apply an inclusive solution to their products without compromising brand identity and market positioning. Embracing diversity is not only a moral imperative, it is also a strategic business move that opens up new markets and builds brand loyalty.
Website and Social Channel/s
Website : https://fr-partners.ch/
What sets your product apart and why is it innovative?
FR.HANDLY Accessory Kit is the first step to inspire the beauty industry by offering groundbreaking solutions and improve product accessibility for all. Today, it is necessary to recognize the importance of inclusivity and diversity, and this kit is a pioneering step forward. This concept is atypical and the first to challenge the limitations of today's cosmetic packaging.
The Accessibility Kit has been designed to provide for a range of mobility impairments, making the packaging more accessible.
From the 'Soft Prehension' jar with its ergonomic opening to the 'LIFT' tool that extends the reach of the hand, each component demonstrates inventive thinking. By placing the human experience at the heart of product development, this kit represents a new beginning for inclusivity, turning challenges into opportunities for greater accessibility and consumer satisfaction.
How do you promote your product on multiple channels?
As a Total Beauty Solution provider, FR&PARTNERS focuses on innovative packaging solutions combined with sustainability. The customer and the end-user are at the center of our activities and future development experience and efficiency are the hallmarks of our corporate journey through our Innovation Committee. Rather than simply promoting our product portfolio, we think out of the box and develop unique packaging solutions that add value to the cosmetics market.
How does your product meet the evaluation criteria of its category?
This kit demonstrates that pioneering research into design, ergonomics, specific materials and production technology can play a truly fundamental role into finding solutions for people's everyday lives.
We propose an innovative, ethical approach to 'social sustainability' that focuses on concrete solutions to improve the performance of packaging and make it more accessible to individuals. Hopefully, in the age of social media and digitalization, the choice of one form over another in packaging development can truly reach all people in a practical sense, without limits or barriers.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Sustainability is a fundamental part of our corporate responsibility and FR&PARTNERS is committed to exceeding expectations by investing in the research and development of environmentally friendly packaging solutions. Today, inclusivity and diversity are not isolated arguments, but are still a work in progress in the beauty industry. FR&PARTNERS offers an inspiring ergonomic kit to improve the accessibility of cosmetic products and application for people with reduced mobility, thanks to disruptive thinking.
Our commitment to the environment and sustainability led us to create and follow our Sustainable Pillars, which guide eco-friendly material choices and lean design principles. By eliminating non-recyclable materials and introducing rechargeable, refillable options, they promote a greener beauty industry.
In addition, with the FR.HANDLY accessory kit, we aim to focus not only on eco-friendly solutions, but also on human and individual integration, reflecting a broader social responsibility. Through innovative design and eco-conscious practices, FR&PARTNERS aims to create a more inclusive, sustainable and ethical beauty landscape.
