ART COSMETICS SRL

UNSTOPPABLE Brow & Hair Wax

This solid format is intended to style both hair and brows, offering control without feeling sticky or looking oily, all in a tactile, user-friendly format. Created as an egg-shaped, solid wax, the product glides on easily and can be used to set frizzy or flyaway hairs, or to fix unruly brows. The wax comes in a transparent version for an invisible, glossed finish, and in a pearlized version to provide an iridescent effect visible under lights, enhancing hair’s color and luminosity. The formula is waterless and contains over 85% natural origin ingredients. Composed of waxes with different melting points, the formula creates a spreadable yet long-lasting film, while a wax resin composite offers better adhesion, and castor seed oil cares for hair.

Stand Number: A14-B9 Hall: 15

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Product Headline
This solid format is intended to style both hair and brows, offering control without feeling sticky or looking oily, all in a tactile, user-friendly format. Created as an egg-shaped, solid wax, the product glides on easily and can be used to set frizzy or flyaway hairs, or to fix unruly brows. The wax comes in a transparent version for an invisible, glossed finish, and in a pearlized version to provide an iridescent effect visible under lights, enhancing hair’s color and luminosity. The formula is waterless and contains over 85% natural origin ingredients. Composed of waxes with different melting points, the formula creates a spreadable yet long-lasting film, while a wax resin composite offers better adhesion, and castor seed oil cares for hair.
Product description
A solid styler for hair and brows, with a user-friendly packaging and shape. Use it instead of a traditional gel to set your frizzy or baby hair in your hairdo or to style and fix your brows in one simple gesture. Funny, quick and versatile, it is perfect to recreate a professional look on-the-go and everywhere. A small amount of the product is enough to get a well-defined look: it glides on providing a homogeneous and optimal product release, allowing multiple applications over time. Developed in a transparent and pearly version.
Claims & Benefits
A styling gel in a solid format, flexible and adhesive, that never feels sticky or looks oily. Enjoy the effortless application of this product that glides seamlessly on your hair and brows to style them and get a comfortable, long-lasting look. The product comes in two different versions: one completely transparent in application, to style your hair with an invisible yet shiny finish, one infused with multi-reflecting pearls to provide a pearly effect that shines under lights enhancing the color and luminosity of hair.
Technical details
Waterless and formulated with more than up to 85% of natural origin ingredients (according to ISO 16128). The texture is composed by waxes with different melting points that allow to create a plastic and spreadable, still very long-lasting film. It contains a wax resin composite able to impart a much-enhanced adhesion to the hair. The formula is enriched with Castor Seed oil known for its caring benefits for hair.
Launch date
02/14/2024
Price List, Target Consumer & Market Segments
N/A
Website and Social Channel/s
UNSTOPPABLE Brow & Hair Wax will be disclosed directly to the customers that will visit our booth during Make-Up In Los Angeles (February 2024).
What sets your product apart and why is it innovative?
An innovative solid and waterless proposal of a styling gel, in a practical and travel-friendly format. Enjoy the effortless application of this product that glides seamlessly on your hair and brows to style them and get a comfortable, long-lasting look. A small amount of the product is enough to get a well-defined look: it glides on providing a homogeneous and optimal product release, allowing multiple applications over time avoiding any waste. An innovative gesture, easy also for beginners. The product comes in two different versions: one completely transparent in application, to style your hair with an invisible yet shiny finish, one infused with multi-reflecting pearls to provide a pearly effect that shines under lights enhancing the color and luminosity of hair. Enriched with castor seed oils it provides caring benefits at the same time.
How do you promote your product on multiple channels?
ART COSMETICS communication platforms are our company website (https://www.artcosmetics.it/) and our LinkedIn page.
How does your product meet the evaluation criteria of its category?
- INNOVATION: styling gel in a solid, waterless and easy-to-use format. - ORIGINALITY: transparent and pearly version, multi-use, travel-friendly and fun. - SUSTAINABILITY AND ETHICS: up to 85% of natural origin ingredients (according to ISO 16128). - PACKAGING AND DESIGN: small, user-friendly and playful packaging to introduce a new gesture for hair and brow styling. - SAFETY: developed and produced in compliance with the industry best quality standards (ISO 22716:2007, ISO 9001:2015, ISO 45001:2018). - INGREDIENTS AND FORMULA: waterless styling formula, 85% of natural origin ingredients (according to ISO 16128), enriched with castor seed oil. - FUNCTIONALITY AND PERFORMANCES: styler, easy to apply for any occasion coming in a transparent and a pearly version. Long-lasting, it never looks oily on hair, but rather luminous and natural. - QUALITY: developed with sustainable and naturally grown raw materials, and produced in compliance with the industry best quality standards (ISO 22716:2007, ISO 9001:2015, ISO 45001:2018).
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
“Love Earth” is the sustainability program that we have created to allow us to continue to grow while always keeping in mind what really matters: people, the planet, and social and economic well-being. Our objectives were established in line with the main Sustainable Development Goals (SDGs) defined by the United Nations as part of the 2030 Agenda for Sustainable Development. We want everyone to feel part of a big family with constant awareness that success is achieved through everyone’s contribution. This means promoting inclusion, respect and equal opportunities. We built our new headquarters in bio-dynamic concrete consisting of 80% recycled aggregates and installed a photovoltaic system to decrease our environmental footprint; every year we set ambitious goals for reducing waste production, water and electricity consumption, and reducing GHG emissions. Our products are VEGAN, NO GMO’S and NO GLUTEN SOURCE GRAINS. We focus on sustainable and naturally grown raw materials according to ISO 16128. We use a natural mica only from ethical suppliers without risk of child labor and fair-trade active ingredients. We adopt a sustainable production to respect the environment with low impact chemical processes. We partner with PLASTIC BANK, to combat plastic pollution and poverty by preventing the equivalent of 1,000,000 plastic bottles from reaching oceans, enabling this material to be recycled and processed into new products and packaging. Our suppliers are FSC® certified for their paper packaging and RSPO certified for sustainable palm oil. In 2022 we were awarded the Ecovadis Platinum Medal for our achievements in Sustainability. This important award ranked us in the top 1% of the best-performing companies in every sector on a worldwide scale assessed by Ecovadis. We ensure the highest quality standards at every stage of the production process: - compliant with ISO 22716:2007 (Implementation in GMP Guide in Cosmetic Sector) the first international standard designed for the cosmetics industry, establishing guidelines for manufacturing, monitoring, storing and shipping cosmetic products. - compliant with ISO 9001:2015 (Certified Quality Management System) an international standard that optimizes the organizational structure of a company to constantly improve its processes, minimizing risks and measuring performance. - in 2023 we obtained ISO 45001:2018 (Certified Safety Management System) the first international standard that sets minimum standards of good practice for worker protection worldwide and establishes a framework for improving safety, reducing risks in the workplace and improving the health and welfare of workers.
Patents
N/A
Certifications
- Ecovadis Platinum Medal for our achievements in Sustainability (in 2022); - ISO 22716:2007 (Implementation in GMP Guide in Cosmetic Sector); - ISO 9001:2015 (Certified Quality Management System); - ISO 45001:2018 (Certified Safety Management System).

Timeline

27 November 2023

Apertura iscrizioni

12 Febbraio 2024

Chiusura iscrizioni

29 Febbraio 2024

Annuncio finalisti

18 Marzo 2024

Scadenza ricezione dei prodotti inviati a Cosmoprof

22 Marzo 2024

Cosmoprof Awards Ceremony