COLEP CONSUMER PRODUCTS

Active Spirit No-Wash Hair Refresher; Dry Shampoo Lotion-to-Powder

Colep Consumer Products reimagines dry shampoo as a water-free, lotion-to-powder formulation. The formula goes on as a sensorial, weightless cream, then transitions from a lotion to a powder, to create a refreshed, non-drying feel. It acts to cleanse and absorb oil from the hair, while conditioning and softening, to leave a residue-free finish. In contrast to conventional dry shampoos, the product leaves no gritty or dry finish on the hair. It is formulated with a 95% natural origin content and contains upcycled fruit water, to reduce its environmental impact.

Stand Number: C38-D37 Hall: 18

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Product Headline
Colep Consumer Products reimagines dry shampoo as a water-free, lotion-to-powder formulation. The formula goes on as a sensorial, weightless cream, then transitions from a lotion to a powder, to create a refreshed, non-drying feel. It acts to cleanse and absorb oil from the hair, while conditioning and softening, to leave a residue-free finish. In contrast to conventional dry shampoos, the product leaves no gritty or dry finish on the hair. It is formulated with a 95% natural origin content and contains upcycled fruit water, to reduce its environmental impact.
Product description
Presenting a groundbreaking hair care solution; our water-free lotion-to-powder formula redefines dry shampooing. This weightless cream delivers a unique experience and sensorial application, transitioning from lotion to powder for a refreshing, non-drying feel. Gently cleansing and absorbing oil, it also conditions and softens hair, guaranteeing a residue-free finish. Formulated with up-cycled fruit water, it delivers a sustainable offering, prioritising environmental responsibility. This transformative product combines ease of application with dual functionality, leaving your hair revitalized and imbued with a soft, conditioned touch for a refreshing and seamless hair care experience.
Claims & Benefits
Our unique water-free, lotion-to-powder formula redefines dry shampooing and delivers exceptional benefits: it gently cleanses, absorbs oil, ensuring a clean, fresh, and residue-free finish for both hair and scalp. The weightless cream introduces a novel experience, seamlessly transitioning from lotion to powder upon drying. This transformative product not only provides ease of application but also dual functionality, leaving hair revitalized, conditioned, and softened. Formulated with up-cycled fruit water, it delivers a sustainable offering, prioritising environmental responsibility. With a revitalizing essence, it delivers a smooth and energizing hair care journey, establishing a fresh benchmark in the evolution of dry shampoo technology.
Technical details
The transition from a water-free lotion to a powder upon application is a groundbreaking technological achievement. Engineered to not only absorb excess oil but also to nourish the scalp and hair without leaving any residue. Unlike conventional dry shampoos that can leave hair feeling dry and gritty, this product provides a weightless, refreshing feel. Its gentle cleansing action revitalizes hair, making it an innovative solution for those seeking a non-drying, residue-free, scalp-serum like alternative. Formulated with upcycled fruit water and with over 95% natural origin content, this product stands at the forefront of sustainable haircare innovation. By repurposing what would otherwise be waste products, it significantly reduces environmental impact, aligning with the growing consumer demand for eco-friendly beauty solutions. This commitment to sustainability, without compromising on performance, marks a significant step forward in the evolution of haircare products. INCI: Malus Domestica Fruit Water, Tapioca Starch, Pentylene Glycol, Glyceryl Stearate Se, Cetearyl Alcohol, Undecane, Stearic Acid, Cellulose, Glycerin, Palmitic Acid, Phenoxyethanol, Tridecane, Aqua, Parfum, Pyrus Malus Fruit Extract, Ethylhexylglycerin, Citric Acid, Lactic Acid, Sodium Benzoate, Potassium Sorbate. Packaging: Tube: 100% PP (monomaterial), 70%PCR material is used on the sleeve and no PCR material on the cap. As the packaging is monomaterial, it is fully recyclable.
Launch date
02/07/2024
Price List, Target Consumer & Market Segments
As a full-service original design manufacturer our pricing is B2B and therefore we aren't able to disclose. However, we have formulated the product envisaging that it will be positioned as prestige or masstige depending on our customers. The formula composition and product benefits means that it is a premium, value-added product and the price needs to reflect this.
Website and Social Channel/s
As a full-service original design manufacturer, we leave the branding to our customers. However, if we were to market our products we'd use; #dryshampoorevolution #upcycledbeauty
What sets your product apart and why is it innovative?
In the dynamic realm of hair care, this product stands out as a true trailblazer, introducing a groundbreaking lotion-to-powder formula that defies and surpasses traditional dry shampooing techniques. This innovative approach signifies a paradigm shift, offering a revolutionary hair care experience that breaks free from conventional practices. At the core of its innovation lies the distinctive composition and transformative properties of the lotion-to-powder formula. This unique blend not only distinguishes it from existing products but also heralds an unprecedented and advanced approach to hair care. The seamless transition from lotion to powder upon application exemplifies a level of ingenuity that encapsulates creativity and addresses the demands of consumers seeking a distinctive and efficient solution. Saving water by using residual up-cycled fruit essence, this lotion-powder dry shampoo reduces water wastage, conserves resources, and adheres to circular economy principles, thereby mitigating environmental pollution. Furthermore, its ability to extend the time between hair washes promotes eco-friendly hair care practices and environmental stewardship. The product's focus on gentle cleansing and superior oil absorption is delivered by a meticulous selection of ingredients. The emphasis on a weightless yet potent formula reflects a commitment to high-quality, clean, raw material that significantly enhance its overall performance. In summary, this product challenges the limitations of a typical dry shampoo; it represents an innovative and transformative solution that breaks conventional norms. The lotion-to-powder formula epitomizes a dedication to originality, sustainability, and delivers dual functionality, setting a new standard in hair care that aligns with the needs of today's discerning consumers.
How do you promote your product on multiple channels?
As a full-service original design manufacturer, we leave the consumer marketing strategies to our customers but showcase our collections at industry events like Cosmoprof Bologna.
How does your product meet the evaluation criteria of its category?
This revolutionary dry shampoo embody the innovation in haircare through its distinctive lotion-to-powder formula, sustainable formulation, and multifaceted benefits. It addresses common concerns associated with traditional dry shampoos—such as residue build-up and drying effects—while introducing an environmentally responsible approach to extending the freshness of hair between washes. Innovative Formula: The transition from a water-free lotion to a powder upon application is a groundbreaking technological achievement. This unique serum-emulsion is engineered to not only absorb excess oil but also to nourish the scalp and hair without leaving any residue. Unlike conventional dry shampoos that can leave hair feeling dry and gritty, this product provides a weightless, refreshing feel. Its gentle cleansing action revitalizes hair, making it an innovative solution for those seeking a non-drying, residue-free, scalp-serum like alternative. Sustainable Ingredients: Formulated with upcycled fruit water, this product stands at the forefront of sustainable haircare innovation. By repurposing what would otherwise be waste products, it significantly reduces environmental impact, aligning with the growing consumer demand for eco-friendly beauty solutions. This commitment to sustainability, without compromising on performance, marks a significant step forward in the evolution of haircare products. Dual Functionality and Ease of Use: The product's dual functionality—as both a cleanser and conditioner—further underscores its innovative design. It offers a holistic approach to haircare, ensuring that hair is not only clean but also conditioned and softened. This dual benefit, combined with the ease of application, provides a seamless and efficient haircare experience. The lotion-to-powder transformation facilitates a novel sensorial experience, enhancing user satisfaction and setting a new standard for convenience and effectiveness in dry shampooing. Revolutionizing Dry Shampoo: By redefining the concept of dry shampooing with its water-free, lotion-to-powder technology, sustainable formulation, and multifaceted benefits, this product addresses the limitations of traditional dry shampoos. It offers a practical, environmentally friendly solution for extending the life of hairstyles, reducing the need for frequent washing, and contributing to water conservation efforts. In conclusion, this innovative dry shampoo meets the criteria for innovation in haircare by offering a unique, effective, and sustainable solution. Its revolutionary formula, commitment to environmental responsibility, and enhanced user experience establish a new benchmark in the haircare industry, catering to the modern consumer's needs for convenience, efficiency, and sustainability.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
At Colep Consumer Products, we define sustainability as the cornerstone of our company's enduring growth and profitability, all within the framework of Environmental, Social, and Governance considerations. Our business practices are rooted in supporting communities, enhancing performance and processes, environmental stewardship, fostering robust partnerships, and crafting sustainable and innovative products. Our commitment to sustainability, encapsulated by our motto "Loves Tomorrow," is built upon four pivotal pillars: People, Processes, Products, and Partnerships, propelling us towards a sustainable future. Placing people at the forefront, we prioritize the health and safety of our employees, cultivating a workplace culture that champions zero accidents. Investing in Learning and Development opportunities, we ensure our employees' growth, professional fulfilment, and well-being, adhering to global CSR standards that promote diversity, equality, and fairness. We aim to extend positive impacts to our surrounding communities. Implementing sustainable processes in our plants is paramount to resource efficiency, exemplified by water conservation and emissions reduction towards achieving Carbon Neutrality. Embracing circular economy principles, we aspire to minimize landfill waste generated by our operations, closely monitoring our performance with the Global Reporting Initiative (GRI) standards. Driven by the mantra "we can only improve what we measure," our commitment to sustainability extends to reducing water usage and utilizing it as a catalyst for product innovation. Our product development focuses on sustainability principles, expanding our range of sustainable products in terms of ingredients and packaging. This dedication results in a lower carbon footprint for our original design manufacturing products. In the realm of alternative propellants, our commitment to sustainability seamlessly integrates with performance, exemplifying our dedication to pushing the boundaries of innovation. We recognize the power of partnerships and collaboration as fundamental to sustainability, engaging with customers and suppliers across the supply chain. Collaborating with partners who adhere to social, economic, and environmental principles enables us to meet and exceed our customers' sustainability standards, fostering sustainability throughout the supply chain. Embracing a Sustainable Sourcing Policy, we not only provide high-quality services and products to our customers but also actively engage and develop our business partners. In the spirit of unity, we affirm that we are all stakeholders in this collective journey toward a sustainable future.
Patents
Not Applicable
Certifications
Being a comprehensive original design manufacturer, we possess the flexibility to customize our formulations to align with our customers' needs. This may involve incorporating additional ingredients, adjusting fragrances and packaging, or tailoring specifications to meet particular certifications.

Timeline

27 November 2023

Apertura iscrizioni

12 Febbraio 2024

Chiusura iscrizioni

29 Febbraio 2024

Annuncio finalisti

18 Marzo 2024

Scadenza ricezione dei prodotti inviati a Cosmoprof

22 Marzo 2024

Cosmoprof Awards Ceremony