Wasabi Flavone™

Developed as an anti-aging ingredient for skin care, hair care, and scalp care, Wasabi FlavoneTM is a wasabi leaf extract from the Wasabia japonica plant, specifically a component called isosaponarin. This ingredient is particularly effective on the hair and scalp, acting to reduce dandruff, redness, and sebum on the scalp, and combatting hair fall and encouraging hair growth. The extract is derived from upcycled wasabi crops that would otherwise be disposed of, thus improving the product’s sustainability. The process also removes the spicy element of wasabi, reducing irritation. The ingredient is claimed to show three times the hair papilla cell-stimulating effect compared to Adenosine and Minoxidil. The brand’s clinical tests also show that the ingredient reduced hair loss by 90%.

Wasabi Flavone is Wasabi leaf extract from Wasabia japonica, which has marvelous efficacy against scalp/hair trouble. We have been studying efficacy component named Isosaponarin, it shows not only scalp/haircare efficacy, but also skincare anti-aging effect too. The most outstanding efficacy is the scalp/haircare effect. As for the scalp, dandruff, erythema (redness) and sebum were dramatically decreased. For the hair, anti-hair fall and hair growth-related test has shown effective result. Therefore, as the best-solution against whole scalp/hair trouble, you can use this product with SKINIFICATION-concept. Traditional Japanese medical herb with innovative-science.

【Concept】 -Best anti-hair loss effect -SKINIFICATION (Reinforce your scalp defense/shield capability) -Refresh scalp and skin with visible efficacy -Japanese traditional medicine herb with the deepest knowledge(J-Beauty) -Doctor cosmetics：Potent Wasabi`s capability prevails pharma active. -Upcycle -Great CSR and sustainability following SDGs -Inner Beauty 【Hair Care/Scalp care】(Clinical-test) Hair: Anti-hair fall, Hair restoring-growth effect Scalp: dandruff, sebum and erythema(redness) decrease 【For Skin】 -Moisturizing/Hydrating【Clinical-test】 -Anti-aging (wrinkle care) 【Clinical-test】 -Anti-bacteria (one of the microbiome control) -Deodorant -Lipase inhibiting effect

【Wasabi Flavone™】 INCI：Wasabia japonica leaf extract, Butylene glycol Regarding Wasabi crops, basically leaf will be disposed, we utilize this disposed part to develop active ingredient. Therefore it has high upcycle background with high sustainability and social responsibility. This waste of leaf will be extracted with active component by special manufacturing process and use the natural solvent. As generally speaking, Wasabi has the impression of irritation, because it is a spice. However, these irritating components are excluded and ingredient has no spicy odor. Gently for the skin and scalp, we could take in the bliss of the fresh Wasabi.(even if it is sensitive skin) Because we utilized wasted part of Wasabi and the other part is used for food, therefore there are no wastes to manufacture. which makes great ethical use with sustainability plus traceability. because all nursery plants are cultivated in internal factory. Regarding efficacy, as growing global trends, recently there is the concept which claims the improvement from Hair to Scalp and SKINIFICATION as fundamental care and reliable solution against the various trouble, because hair follicle and scalp also tightly affect each other. Wasabi Flavone follows these big demands and gives users additional value.

04/03/2023

End-user` price would be different from our price, because we sell our ingredients to local distributors, Thus, it would be informed by them. Besides, basically we can tell that it is not cheaper than usual other plant extract as special ingredient, however we have checked clinical efficacy from just 1% use, and preparing 1Kg bottle(MOQ 1Kg), which helps customer use much easier. Target would be High-end cosmetics brand owner or OEM to produce skincare and haircare for the store or salon whoever needs to use. Sometimes we get the inquiries from doctors/hospital too.

As for the active component, Isosaponarin, this efficacy component is not included in Western wasabi(horse radish), Furthermore, even if we cultivate the same wasabi japonica in other areas, due to the difference of the cultivation environment, Isosaponarin and other active components are not included sometimes. To maintain or induce these active components, there requires expertise study and challenge. Not only the active components, but also its quality of wasabi is also easy to change due to the water purity, temperature, soil, paddy field…etc. Therefore, it has high-tech points even only about crop(raw material). In terms of the efficacy, because many users prefer hair-growth effect especially, we have compared VEGF production activation effect and Hair papilla cell stimulating effect with comparing Adenosine and Minoxidil, it shows better effect. Especially as foe the hair papilla test, it shous 3 times higher effect, even though wasabi is less concentration than 2 actives to use. Clinical test also shows drastic improvement from just 3 days on the scalp and hair. Especially anti-hair-loss effect was confirmed maximumly more than 90％(decreased), To enhance hair growth, reducing hair loss is also quite important too such as the relationship between shield and weapon to fight.

As for the cosmetics, we promote this ingredient through the local distributors for each country, even if we do not have direct distributor in local, customer can purchase directly from us. Collaborating with several effective magazines, media and social platforms as described in other parts featuring this new J-Beauty ingredient as Japanese traditional herb. To maximize the advertisement effect, each SNS are also effectively used regardless the boundary of the industry not only for cosmetics but food or other industries too, In addition to customer visit, seminar and online-seminar are also available. Besides, we can provide and assist customers to use local marketing picture and videos any other information too, sometimes we offer factory or farmer tours in Japan too. If customer needs own efficacy data or concept, discussing with customer we can get new efficacy data by ourselves as optional service. Except Wasabi flavone, we have other prior 2 nutrition products too. Both have different components and efficacy, like sliming, brain improvement, anti-cancers, reduction of the knee/joint pain(anti-inflammatory) and hair growth…etc Therefore, as nutrition, it has much variety of efficacy. These were introduced in primal domestic magazines and TV programs and the other global medias(such as Forbes) including influencers, furthermore global inquiries are increasing thanks to great reputation. We published wasabi`s book too for public users, we have collaborated some educational TV programs too to broadcast the possibility of Wasabi itself as the pioneer of functional wasabi. Thus, many customers and sellers(salon or others) can talk about this functional wasabi issue for users as Inner and outer beauty. Wasabi Flavone, we have many patents which can use flexibly for the marketing claims. As explained in other parts, sustainability and social responsibility(CSR)are also great, you can tell it fulfills great contribution for wasabi industry. Wasabi Flavone consumption will rescue Japanese traditional cuisine such as Sushi to relish with Wasabi. In addition to the many Patents, Certification of marketing are also available like Vegan, COSMOS, FSSC22000…etc. Efficacy concepts, wasabi is intimate impression with REFRESH like mint or passion fruits, and our clinical result is also following this. Some of the customers prefer to use Wasabi Flavone to claim fresh of the scalp and skin with mint or other fresh ingredient. If customer uses this ingredient only for seasonal limited brand, shampoo or body care application for hot summer is popular.

Website and Social Channel/s

-Website (https://tribeaute.com/product/wasabi-flavone/) -SNS (LinkedIn/Instagram/Facebook) -Cosmetics Business (https://cosmeticsbusiness.com/tribeaute-207149) -Personal Care Magazine (Seasonal edition) -Covalo(https://covalo.com/ingredients/search?query=wasabi+Flavone) -In-cosmetics Discover -Japanese Magazines/News paper -Japanese TV programs -YouTube (coming soon/in this April) -Mail magazine and Website of local country distributors…etc

This active ingredient would achieve the all following required criteria, -certifications; innovation; solutions; sustainability & ethics; technology 【Certification】 Approved by 【Cosmos(natural-standards)】 and 【Vegan】 as well. Wasabi Flavone has great traceability and no wastes on the production(High sustainability product) as mentioned previously. Production factory also has 【FSSC22000 certification】 to produce high safety process food and ingredient for nutrition and cosmetics. We have been improving this cultivation carefully, because Wasabia japonica(Hon-Wasabi) is one of the most expensive crops in contrast with its size. Even if it is the hand size, it costs approx 100USD sometimes. 【Great Sustainability+CSR】 As we described the difficulty of wasabi cultivation, in order to supply real high quality Wasabi spice and food continuously, it requires persistent effort. As the one of the above reasons, annually wasabi farmers are decreasing seriously(More than 50％ wasabi yield decrease since 2020 in Japan) and directly making the negative impact on the Wasabi spice supply-chain. Therefore, this upcycle development enhances the farmers income and would be gamechanger of Wasabi consumption, Furthermore, we have been educating wasabi farmers how to produce high quality Wasabi due to its difficulty of cultivation. 【Inclusive Solution with innovative】 This is also as described in other parts, development with studying the active and cultivation of Wasabi itself are also very innovative, efficacy for the scalp and hair are outstanding as well. Notably this SKINIFICATION+Refresh concept would become comprehensive solution against whole trouble of the scalp/hair. Not only the UV or other environmental (outer)stress, after the COVID, many mental stress and problem are focused and inducing the erythema (redness), dandruff and lipid..etc Calming down bacterial disorder/dysbiosis caused by the stress and it refreshes the whole scalp condition, which will help users feeling better. As described in other parts about innovative and technology, ・Active component Isosaponarin and other actives concentration in Wasabi are sensitively changed due to environmental factors, we could successfully induce and stabilize even after the manufacturing process. ・These actives have massive potential and actual effect, which is both of skincare and haircare. ・Especially hair papilla activation and other results are better than pharmaceutical actives. ・No irritation and spicy, which can use for sensitive skin too with reliable safety data. ・Refresh all skin/scalp badness even the odor as well with SKINIFICATION concept. ・Outstanding anti-hair loss effect from 3 days.

As described in previous part, at least we have 3 certifications.【Ecocert, Vegan and FSSC】 Furthermore, high-sustainability and ethical production＆use for the environment and farmers too, moreover has great traceability and (social responsibility)CSR. We have been expanding wasabi cultivation thanks to the success of the development of the functional wasabi ingredients including Wasabi Flavone, which links to the protective measurement for the forest, river and for labor too at the isolated country side. Above things contribute SDGs achievement notably too. In addition to the previous description, it can offer achieving the high customer`s usability too. Wasabi Flavone is easy to formulate in water base and stability is also stable. Any synthetic chemicals are not used in the manufacturing process, which is easily biodegradable and dully actual bio-degradablility has been confirmed. Best claim for Natural and Non-animal on the all manufacturing process. We have sample formula of Serum, Toner, Ampoule and Shampoo..etc as well. Providing some formulation guideline to customer if they have some difficulty too. If customers who has nutrition/food project need ingredient for nutrition as well, we can expand to offer the other Wasabi products. As we described the other 2 Wasabi nutrition ingredients show different multiple efficacies and have many attractive marketing benefits too. As a campaign, we prepare some gift and goods related to the raw material to distribute to users too. As wasabi expert, optionally we can provide many plentiful Wasabi`s story and recent study as educational marketing point, because wasabi`s (spice)business itself had been started more than 90 years before in Japan. However, origin story will be back more the 300 years ago, Even recent our functional study also has started more than 30 years before as it is described in other part. And this innovative challenge and evolution will continue after now too. As described above all points, Wasabi Flavone can provide you uniqueness value on your product, which leads innovative. Wasabi Flavone can offer your products new individuality and enhance the product value much higher.

【Wasabi Flavone】 Japan:P7054242(VEGF and hair papilla activation) Japan:P 5224770(collagen production activator) US：US11033473(HAIR RESTORATION/GROWTH STIMULATING AGENT） Korea:10-2466224(same as above) Taiwan:I740861(same as above) …etc 【For Nutrition version】 Japan:P6671706(Cognition improvement) US:11065288B2 (Neuron activator) Japan:P5224770(collagen production activator) Japan:P6982297(obesity inhibition) …etc

【Ecocert(natural-standards)】 【Vegan】(The Vegan society/UK) 【FSSC22000 certification】 Food(Nutrition) version has US (self)【GRAS approval】 too.