VALETUDO SRL

Pure Green – Cleansing Gel

Comprised of 97% natural ingredients, among which is a more than 50% concentration of natural squalane, this cleansing gel transforms into a milk upon rinsing, to leave the skin clean and soft. The gel-to-milk transformation ensures both effortless make-up removal and a nourishing effect on the skin. The gel contains a total of 16 ingredients, alongside the squalene, which include sweet almond, rice bran, and linseed oils for an emollient effect; azulene for calming and anti-redness properties; and ubiquinone, or coenzyme Q10, whose antioxidant properties leave skin feeling supple and revitalized. The ubiquinone and azulene also create the product’s green tone.

Stand Number: E27 Hall: 20

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Product Headline
Comprised of 97% natural ingredients, among which is a more than 50% concentration of natural squalane, this cleansing gel transforms into a milk upon rinsing, to leave the skin clean and soft. The gel-to-milk transformation ensures both effortless make-up removal and a nourishing effect on the skin. The gel contains a total of 16 ingredients, alongside the squalene, which include sweet almond, rice bran, and linseed oils for an emollient effect; azulene for calming and anti-redness properties; and ubiquinone, or coenzyme Q10, whose antioxidant properties leave skin feeling supple and revitalized. The ubiquinone and azulene also create the product’s green tone.
Product description
Comprising 97% natural ingredients, including squalane (more than 50%), sweet almond, rice bran, and linseed oils, this oil-gel formula offers a high emollient effect. Gently massaging away makeup, it transforms in milk upon rinsing, leaving skin clean and soft. The green hue, derived from azulene and ubiquinone, signifies its natural origins. Minimalistic concept: the formula is composed of only 16 ingredients.
Claims & Benefits
Suitable for all skin types, including sensitive skin, effectively cleanses with natural oils. High emollient effect: provides intense hydration and a softening effect. Massage onto the skin for a soothing cleansing experience, thanks to the calming and anti-redness properties of azulene. Ubiquinone, also known as Coenzyme Q10, is renowned for its potent antioxidant properties. In skincare, it plays a crucial role in promoting overall skin health, leaves the skin feeling supple and revitalized.
Technical details
INGREDIENTS: SQUALANE, GLYCERIN, AQUA, ORYZA SATIVA BRAN OIL, LINUM USITATISSIMUM SEED OIL, PRUNUS AMYGDALUS DULCIS OIL, SUCROSE LAURATE, SUCROSE STEARATE, PENTYLENE GLYCOL, UBIQUINONE, GUAIAZULENE, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, 1,2-HEXANEDIOL, CITRIC ACID.
Launch date
03/21/2024
Price List, Target Consumer & Market Segments
New creation, non yet on the market.
Website and Social Channel/s
New creation, non yet on the market.
What sets your product apart and why is it innovative?
Innovative and effective product, redefines the cleansing experience, merging nature's bounty with advanced skincare technology for a radiant and sustainable beauty ritual. The high emollient effect provides deep hydration, making it suitable for various skin types, including sensitive skin. High Natural Origin Content: 97% natural origin, emphasizing a commitment to purity and sustainability. Squalane dominance: with 56% natural squalane, the formula prioritizes this highly hydrating ingredient, promoting superior skin moisture. Transformative Gel-to-Milk Technology: The gel-to-milk transition enhances the cleansing experience, ensuring effortless makeup removal while leaving the skin nourished. Ubiquinone + Azuelene Infused Green Hue: The inclusion of ubiquinone not only offers antioxidant benefits but also contributes to the product's natural green color, signaling its botanical richness. Azuelne ensures a calming and anti-reddening action.
How do you promote your product on multiple channels?
New creation, non yet on the market.
How does your product meet the evaluation criteria of its category?
The product belongs to the skin care category.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Valetudo in 2012, implemented a photovoltaic system to reduce emissions. Beyond the company’s energy consumption sensibility, Valetudo is increasingly adopting recycled materials for the packaging of some of its products. For the time being, Valetudo is not required by law to publish a sustainability report, however the company aims to make an internal audit to institutionalize policies towards the publication of such
Patents
N.A.
Certifications
Valetudo is certified according to ISO 9001:2015, 22716:2007, 14001:2015.

Timeline

27 November 2023

Apertura iscrizioni

12 Febbraio 2024

Chiusura iscrizioni

29 Febbraio 2024

Annuncio finalisti

18 Marzo 2024

Scadenza ricezione dei prodotti inviati a Cosmoprof

22 Marzo 2024

Cosmoprof Awards Ceremony