This product is a finalist in the category Packaging Design of Cosmopack 2018
Product headline
the compact with big brush inside
Product - Description
the make-up compact has a dedicate housing for a brush with retracting system, visible also when the compact is closed.
Product benefits
the kind of brush (dimension and functionality) permits a better application of the cosmetic product, as well as it can be used also by itself, thanks to the cap that is protecting the brush head.
Technical details
the window into the lid of the compact is well designed in order to hold the brush when the compact is closed. Opportunity to add any kind of deco or customized reliefs on the handle of the brush, as well as on the surface of the lid of the compact.
What makes this product so special?
the dimension of the brush improves the results of the application of cosmetic product. Moreover, the brush can be used also without the compact (for example, at the end of life of the cosmetic product), thanks to its cap and the retracting system.
How does it relate to the story?
discussing with our friends of Pennelli Faro (the producer of the brush), we took the decision to combine a nice compact with a performing brush, in order to present to the Market this solution.
Why the product/formulation is innovative?
By our understanding, this kind of combination of compact/brush is not yet available on the Market.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement