This product is a finalist in the category Make-up Product of Cosmoprof Awards 2018
Product headline
Innovative foundation pact contains black serum which is consisting of 10 premium ingredients such as black diamond and caviar. It fills up moisture from inside of skin while covering skin with beautiful light by tone-up effect.
Product - Description
Black serum pact is from celebeau’s black collection line invented under luxurious but trendy concept. This foundation pact is created by innovative technology by mixing black serum and foundation in optimal ratio. Black serum is containing 70% of “highly concentrated antiaging serum fluid” consisting of caviar, truffle oil, black berries and more premium ingredients. It is absorbed into skin for luxurious satin skin.
Product benefits
1) Inner Hydration : With highly concentrated black antioxidant serum fluid, it moisturizes skin from the inside and creates a skin base on another level.
2) Smooth high coverage : Unlike typical foundation and pact, it's developed with a feathery film layer and hemispherical powder to delicately cover wrinkle and fine lines. It lightly applies on skin.
Technical details
1) Optimal Ratio for coverage + Radiance (Marble serum layering) : The optimal ratio for blemish coverage and radiance is developed with marble layering
2)Dynamic Crystal Technology: The finest black diamond reflects light from inner skin to release beautiful light from any angle. It covers blemishes and delivers a prism effect on another level.
3) Powder Full Cover Formula : Five powder complex in various sizes effectively covers uneven skin texture, including fine lines, deep wrinkles and pores, for smooth, yet perfect skin.
What makes this product so special?
1)70% Highly Concentrated Real Black Serum : Highly functional serum fluid moisturizes skin from the inside, while delivering firm resilience at the same time.
2)10 Anti-aging Complex : By containing effective anti-aging ingredients, it helps prevent skin damage from outside, even while wearing makeup.
How the brand is promoted on line?
Appeal on famous beauty TV program : Black serum pact was introduced by ‘Get it Beauty’ which is a famous beauty program in Korea. It was appealed twice on the program and was introduced as moist base makeup item with high coverage and anti-aging cushion pact. After appealing on TV, many people mentioned black serum pact ans got interests on SNS such as instagram and facebook. Eventually the brand awareness.
Why the product/formulation is innovative?
Black serum pact will return your skin age to a baby. 32 types of amino acid that is constructing baby skin but 3 of amino acid among those are disappeared while we’re growing up. Celebeau’s black serum pact is containing 32 types of amino acid like a baby skin and besides, 10 kinds of antiaging ingredients in serum fluid are helping to protect your skin while moisturizing even after putting on a makeup.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement