This product is a finalist in the category Hair Product of Cosmoprof Awards 2018
Product headline
ICE HAIR MASK 300 ML / TOTAL REPAIR
Product - Description
The most exigent researchers have developed this innovative formula. This formula is based on the power of the cold. The cold power, enhances and multiplies its effectiveness.
Product benefits
Repairing and ultra-moisturizing immediate effect. Even in the most
difficult and damaged hair. If the application is prolonged, the
results are multiplied.
Technical details
Apply to washed and towel-dried hair. Leave the hair ice mask for 3 to 5 minutes at least. To maximize the results, leave the hair ice mask much longer and you will realize the real cooling effect. This cooling effect enhances its effectiveness. Massage and then untangle during exposure time. Rinse with plenty of cool water.
What makes this product so special?
Against heat: COLD. Although the high temperatures deteriorate it, by applying cold on the hair we get the
cuticle closed, thus sealing, within each hair, the beneficial assets present in the hair products and greatly
enhancing its healing effect. From this idea, Laboratorios Válquer has created ICE HAIR MASK, a hair mask
with an innovative formula Cold Effect that enhances and multiplies its effectiveness, achieving the immediate
repair and ultra-hydration of the hair, even in those most damaged.
How the brand is promoted on line?
This new and revolutionary product is promoted from our website, through social networks (youtube, instagram, twitter, facebook ..), vertical sales pages, national magazines online ...
Why the product/formulation is innovative?
"The specialists recommend to rinse the hair with cold water after the washing, since the beneficial effects that
this action generates on the same one are well-known: light, strength and extra brightness, besides a
stimulation of the circulation in the scalp" - Explains José Luis Cerrillo, General Director of Laboratorios
Válquer. - "With this idea in mind, we decided to devise a product where the cold was already incorporated,
based on assets of high repairing power (like macadamia oil) and formulated with purified water, an aspect
that guarantees maximum respect to the health of the hair . Thus was born ICE HAIR MASK, the
revolutionary and pioneering hair mask with Cold Effect. "
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement