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ABSOLUTE TRANSFORMIST FOUNDATION
A revolutionary foundation formula that transforms its consistency from loose powder to liquid foundation. The metamorphosis is literally unbelievable! The secret is a breakthrough technology which allows to encapsulate an emollient and moisturizing emulsion into micro beads of powder.
Stand Number: G14-H13 Hall: 15
This product is a finalist in the category Make-up Formula of Cosmopack 2018
Product headline
A revolutionary foundation formula that transforms its consistency from loose powder to liquid foundation. The metamorphosis is literally unbelievable! The secret is a breakthrough technology which allows to encapsulate an emollient and moisturizing emulsion into micro beads of powder.
Product - Description
A super hydrating , high coverage foundation that changes its status - loose powder to liquid foundation - in application.
Product benefits
Besides the surprising transformation, the formula contains more than 40% of glycerin for an extreme moisturizing and calming effect. It is a perfect fit between a revolutionary make-up formulation and skin care benefits. This foundation can mask all the imperfection of the skin thanks to an high concentration of pigments that are extremely derma-compatible.
Technical details
The ACTIVE TOUCH TECH allows for a transforming effect in application. A free flowing powder becomes a creamy & melting emulsion before your eyes.
This process of true metamorphosis is made possible thanks to a Hi-Tech and highly specialized coating process which makes possible the encapsulation of emulsion droplets into powder micro-bead.
What makes this product so special?
The surprising transformation of the consistency from a loose powder to a creamy foundation.
How does it relate to the story?
This is the magic of a story where the ephemeral becomes essential.
Why the product/formulation is innovative?
The formula is innovative because it opens the doors to a new generation of transforming make up formulas. It requires not only new laboratory technology, but also new production and filling systems . It is a new way of approaching an emulsion which results in a true hybrid formula. The mix of powder engineering technology and emulsion systems is the key of this innovation.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement