MYC PACKAGING INNOVATION Co., Ltd.
Side by Side
SIDE BY SIDE is an innovative packaging designed and developed by MYC Innovation Team for the most demanding contemporary consumers: its minimalistic shape, easy to customise, reveals its sophisticated, but also practical character. SYDE BY SIDE is a MYC patent
Stand Number: C64 D61 Hall: 18
This product is a finalist in the category Make-up Packaging Technology of Cosmopack 2018
Product headline
SIDE BY SIDE is an innovative packaging designed and developed by MYC Innovation Team for the most demanding contemporary consumers: its minimalistic shape, easy to customise, reveals its sophisticated, but also practical character.
SYDE BY SIDE is a MYC patent
Product - Description
Side by Side is made of two separate but yet identical parts, complementary to each other and connected through a magnetic closure system, which allows a simple and modern opening gesture.
Every part has a double use: formulation holder and applicator and they both play in sinergy on each part thus giving the consumer the chance to have two different colours to choose from.
Product benefits
SIDE BY SIDE has been conceived for a quick make-up session in any situation and it's a suitable packaging solution for people who enjoy life on the go.
Technical details
SIDE BY SIDE is a multifunctional and innovative pack meant for different make-up combinations:
. the LIPS/EYES option has got a mobile applicator to allow a precise pick-up and pay-off
. the FACE option has got a 'ready to use' system to allow a comfortable and quick application, being the formulation already available on the sponge once you open the compact.
SYDE BY SIDE has been designed to be used with a NFC-enabled smartphone, to give Brands the opportunity to interact with their consumers for a more enjoyable experience.
What makes this product so special?
Side by Side has been designed as a packaging in accordance with the concept "on the go", responding to the need to apply makeup in any situation. A packaging solution with the aim of accompanying the consumer from his "shopping experience" to his "consumption experience".
How does it relate to the story?
The women’s habits have changed with the times, Side by Side is the update which fits today’s on-the-go lifestyle!
Why the product/formulation is innovative?
-Every part has a double use: formulation holder and applicator and they both play in sinergy on each part;
-the eye / lips option is equipped with applicators which, rotating on a 180 ° axis, -allow a comfortable and precise grip;
-in the face option, a "ready to use" system has been adopted to allow a simple, comfortable, quick and hygienic application;
-Side by Side is a "Smart packaging" with NFC technology integrated into the packaging.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement