This product is a finalist in the category Skin Care Packaging Technology of Cosmopack 2018
Product headline
A world of information at your fingertips.
Lumson is proud to introduce the cutting-edge microchip embedded technology for its Airless System packaging for Cosmetics.
Nice to MET you!
Product - Description
We live in a world where we need to be always connected. We are thirsty of last minute information, of online relationships and interactive dialogue. Our need of knowledge can’t wait: we want content always on demand. MET gives you all this for your Cosmetics. We are speaking of a microchip inserted in some special primary packaging. A simple touch of your Smartphone to this microchip will let the customer discover an entire world of information, giving every consumer access to a huge quantity of data that until now, a bottle could never display, due to physical space limitations.
Product benefits
The content will be totally customizable, leading to a new frontier of potential information that can be shared without superfluous barriers such as limited space on a bottle: from bulk ingredients, to company contacts, from manufacturing process, to suggestions about its use, product claims, packaging disposal and complementary products. Everything is needed to be said, without space limitations.
Technical details
Thanks to the Nfc system(Near Field Communication) it’s possible to develop a chip able to communicate with smartphone: the technology supplies wireless connectivity at short range, able to give final customer all the info he expects about the product, not only as far as anti counterfeiting but also as complete overview of its production chain. MET works with Smartphone IoS11 or Android.
What makes this product so special?
The microchip is expressly studied to cover a plurality of functions: taking advantage of the RFID technology, it ‘s first of all meant as superb system of shoplifting protection, at last inserted in the bottle and not on its secondary packaging, thus reducing the risk of product’ theft by getting rid of its box and, at the same time, avoiding to put those anesthetic labels usually stocked on some bottles, especially those belonging to Perfumery market. The microchip can also be used as innovative anti counterfeiting technology, developed to contrast one of the still most common problem in cosmetic market.
How does it relate to the story?
MET offers benefits also for final consumer : if you need to discover if it’s the product you are looking for (before buying) or if you need to know more about formula advantages and correct application of your cosmetic, you can profit of MET, getting connected to its App through your Smartphone. MET is definetly an innovative and technological product, patented by Lumson: the italian manufacturer registered this patent, consisting in the special and unique positioning of a chip (or any component able to broadcast datas) which is put between the inside part of the bottle and the pouch containing the formula/bulk. The chip is invisible and can't be removed from bottle, at the same time it's not in contact with the formula, avoiding any risk of contamination with external agent, that might deteriorate it. This special positioning is possible only in Lumson' Airless packaging equipped with Airless with Pouch System.
Why the product/formulation is innovative?
Discover MET App, specifically created in order to dialogue with the product, opening wide doors to a level of interactivity, never achieved so far. You can customize your App and put all the contents you want: upload ingredients, product claim, tutorial for its correct use and all its range of complimentary products. You can at last dialogue with your consumer , collecting his info and habits thanks to the App and giving him an entire world of content you can totally customize and update according to your needs. It's a unique system on the Cosmetics market.
Timeline
27 November 2023
Platform Opening
12 February 2024
Entries closing
29 February 2024
Finalists Announcement
18 March 2024
Deadline for Receiving Products
22 March 2024
Awards Ceremony
Winners Announcement